Persona: Imagine the Users


What exactly is a persona?


Is it worth the bother?

If you want to make sure that many users not only try out your product but also be loyal to use it, yes, it does worth the bother. Here is the reason why:

To be a guide for decision making

Building a good product includes building a good strategy. When it comes to strategy, decisions have to be made. Personas may help us to solidify the idea of our product’s user behavior, which may give us an idea of what is necessary or what is not. This may seem trivial, but a solid idea of user behavior can help us a lot during the early stages of development.

What do I put in a persona?

Are there any steps to creating a persona?

I believe there are a lot of ways to create a persona but these are the steps that in my opinion are the most necessary:




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Kefas Satrio Bangkit Solideantyo

Kefas Satrio Bangkit Solideantyo

Computer Science Undergraduate at University of Indonesia